All photographs, images and text are copyright Paul Ligas Photography Limited 2018.
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Photographs for Jelly Charity Shop

Window display and shop interior photographs

Last Tuesday morning, I went to Jelly Charity Shop on Paris Street, Exeter, a children’s clothing and toy charity shop run by Exeter Community Initiatives, to take photographs of the window display and the shop interior. Jelly was entering the Charity Retail Awards and needed the best photographs they could get, outside and inside, for their entry.

An important part of the brief was that the exterior window display photograph couldn’t have reflections in it, which isn’t uncommon when taking exterior architectural photographs. Using a polarising filter eliminated the reflections and allowed the creative window display to be seen clearly, an important consideration for the judges. I also used HDR, with three exposures, to fully capture the display and the depth of the shop from outside.

Inside the shop is a colourful, child-friendly environment with lovely displays. The shop was busy that morning, so it took some patience to get photos inside, but there was lots of natural light from the store front window, and along with my tripod I was easily able to get well-lit interior photographs without resorting to an external flash.

Lydia O’Callaghan, who runs Jelly, has clearly been very creative in making the displays, which made my job of getting good photographs that much easier.

I wish Jelly the best of luck in winning a Charity Retail Award, and I’m pleased I could help them.

About the photographer

The Photographer SmallPaul Ligas is a professional commercial photographer based in Herefordshire, and working across the West Midlands and the UK. Follow on Twitter and Facebook.